Jordan Loera

     What my experience  for this class is that I learned a lot during this very hectic semester. I learn how to run a social media page for a company and how much studying and training goes into when running a business social media page. I get to see the cool side on running a few. For example I learn what google analytics was and it opened something new. I learned what parts of a bushiness page is important for a audience. Like a YouTube page or a twitter page that has fun jokes like this Tweet .    I wasn't that interactive since I had problems with work. Other classmates had a great ideas for their fictional and non fictional business. My favorite Company was Rebel Rose Designs . The site has good deals and it comes in cute packages. Glad I got one for a Christmas gift Idea I am making. Viewing everyone social media page is pretty cool I get a glimpse of what they like and see how they help their busines...

For my Ads I made my own so here are the designs.

Find 5 businesses similar to yours  (large to small) and study the social advertising they use. In your opinion does their advertising seem effective? Beads Crystals and More: http://beadscrystalsandmore.com/   Beads Crystals and More their advertising seems minimal and a little effective. For a small business they could do more then post less than once a month. I like how their add attract you with beautiful designs and fun photos but they should have more post about deals and lest posts about meme’s. They post mostly on Facebook and Instagram. They post on those sites less than monthly and there most recent post is about how they are closed on labor day. Kinder Journeys: http://www.kindredjourneysonline.com/     They are a unique small business that sells crystals and other accessories but they really push the spiritual therapy. The post on Instagram and Facebook frequently, they post about fun quotes from guru’s and also new products. It...

     We live in a world that everything is connected and people are always on their phones. Due the convenience of having the internet on the go. Many companies are using mobile friendly websites for their companies. They also have a presence on social media for example Instagram. Instagram has a new feature that is called the shop section in the explore page. You can see products and see how much they are on the view products tag on the post.    Since my fictional company has a physical store and a social media presence I can integrate the Instagram shop feature. I can rely a little bit on Yelp.com for good reviews but I’m a little put off with it since online trolls, competition and crazy teenagers can send bad reviews for the company. Linkedin is a perfect way to find new employees and see what the competition is like. Google maps is good to have site location available for all to locate.    I created a Linkedin page for Capstone...

   How often to send out newsletters and emails for a business. I believe  the perfect  time to send one   is when you are having a holiday sale or  getting the email of a first time buyer. Getting the email of a first time buy is good on building a relationship with the customer. If you send a welcome email that has a small promotion, the costumer  will most likely to comeback cause the costumer  knows they are appreciated  when they bought something and now they have a coupon they can use when they return to the business .    The holidays are coming up and the perfect time is in early November and late October. People start holiday shopping around these times and the perfect time for sending out emails to  costumers.  The business can also give out real life forms so they can add the costumers to their email list. Some businesses for example Big 5 Sporting goods have slips that the costumer can si...

    For success stories on I can think of is a new type of entertainment and also counts as a business. The people who post videos on Youtube . They all come from all walks of life and they gain a huge audience. They started out as people who worked at poorly run part time jobs and some cant even work at all found success on Youtube.     They have a online shop that they sell products. Most of the time they will promote other companies like the website building company Wix.com , and Sqaurespace.com . They all have beginnings and story videos called Draw My Life explaining how they came to be. In other words their own success story. I have a few links that I believe is my personal best and great example of this topic. Shannon Gurman: Shgurr Draw my life link: https://youtu.be/hUCw939OjHs   Note : I may get depressing and dark cause she comes from a dark background. She talks about suicude so there is a trigger warning. Mark Edward...

Which search words you used to find your connections? Did you have to play around with more than one key term to start seeing the right results? Who did you end up finding?      Since my fictional business focus on other type of products like rock climbing and yoga. Search key terms was easy at first. But when I was searching by using the words crystal and gemstones shows different people who has a name that ends with gemstone and a lot of girls and one guy named crystal. My top two searches that has a connection to my fictional business is a account that tweets about how crystals can heal people and how pretty they look. The account called  @CrystalTalk   it is a fun account. The other account is called  @earthselements1 . They are  located all over San Diego county. What lists did you create and why? How does creating a list on   Twitter   help you stay organized or reach a goal?      I just ...

   Note:  Computer crashed so was not able to be online for two weeks due to save money to repair the computer and for the repair company to fix my computer.     Having a Social Media presence is essential for a company. It helps to connect with its customers. For my post for week 8 I did researched local crystal shops around Vista City. Having a strong social media presence is good since you can repost and like a page then others know what that person liked. It can boost their business and they are able to get new customers that know about the company by social media. Earths Elements : https://www.earthselements.com/ Instagram: https://www.instagram.com/earthselements/ Followers : 8,136  Twitter: https://twitter.com/earthselements1 Followers: 33 Facebook: https://www.facebook.com/earthselement Followers: 1,309   For a shop that sells crystals, essential oils and yoga gear it is called Earth’s Elements. They have an e...

Facebook pages I like. Katharyn's Kollections   I always loved how handmade jewelry looks and how many fun designs there are. The passion and the love that the creators put in their products are always great to see. What I like about the page is the simplicity of the design in the photo with the letter K on the cup its helps her page stand out since the colors are bright and the shape is recognizable.   Cosmic Void Recording Studio   Since I attended a magnet school that focus on the arts, music has became a part of me and became a very big part of my childhood friends. I love how his page is a actual recording studio page. You can see phone numbers, message links and when they are open on the right side of the page. I also like the picture they added to indicate they focus on music. I love their project list picture they posted. My only critique is that its kinda hard to read since the font style is a little to crazy but its cool that it matches rock and meta...

    The difference to post engagement and post reach are how people interact with a Facebook Page. For example when a person makes a business Facebook page they will have a little bar that says how many people liked their page or viewed their page. This is a example of post reach. Post Engagement is when people interact with a page. People will write reviews, like photos and comment on posts.    The importance of knowing the differences of each term is how we understand how to build a community in a Facebook page. The page will help the business be a part of a community. Like the website Bricklink.com sell specific parts to customers who like Lego. For my business Capstone Crystal it will be part of the Yoga and Crystal collector community. When people visit and like the page is post reach, they see something they like and may or may not engage with the post. When they like and comment on posts of the page that is post engagement and that is good for the business. ...

   Capstone Crystal the perfect spot for all your gemstone needs! A  fictional yoga and geology business for yoga and collectors of rare and exotic gems. Our store carries a verity of healing crystals and clothing made from recycled materials that are good for the environment. Our store also buys and trades crystals.       Our target audience is for young and old yoga and spiritual enthusiasts, Geologist, Rock climbers and people looking for an environmentally safe clothing wear. People want something organic and has a safe impact for the environment and the wellness of people who makes clothes.  My fictional company has that. Since sporting good stores are in a decline and people want  convince rock climbing gears is also available.   

Armstrong Gardens Target Demographics  The target market for Armstrong are people who are into gardening and home owners that want to redesign their front and back yards. Their best call to action is the free landscape design when you click on it will lead you to page about the landscape and installation services that has a form of permission marketing. The Book Now button is a form of permission marketing cause it will ask the consumer they will need some personal information to opt in to a service and will email the consumer on deals or special events on the site so they are tempted to click on the link to the main site. Myrtle Creek Gardens Target Demographics   Myrtle Creek Gardens target demographics are surprisingly families and cafe attendees. They focus on seminars for first time gardeners and has a cafe for people want something to eat or drink. They have a botanical for visitors to view. They focus on many different demographics and so they can increase t...

Youtube  https://www.youtube.com/   The site is effective in attention grabbing and has videos that are the most popular if you don't have a google account. If you do they have videos that you might wanna check out since they use an algorithm of videos you watch and content creators you are subscribed to. The navigation to the site is easy to go through and all the buttons work fine with no errors. The mobile versions are easy as well even in App mode if you have the app on your mobile device.   Good principles of design of the site is that the site is easy to understand. Buttons work properly and pages are easy to navigate. Clicking on a video are quick to load up and navigating the video page is easy. The functionality is great works great with different and older devices.   What makes me want to come pack is the convenience.  I can subscribed to teachers who made videos on a specific topic for online classes that are easy to find. I a...