Week 5

Armstrong Gardens Target Demographics
 The target market for Armstrong are people who are into gardening and home owners that want to redesign their front and back yards. Their best call to action is the free landscape design when you click on it will lead you to page about the landscape and installation services that has a form of permission marketing. The Book Now button is a form of permission marketing cause it will ask the consumer they will need some personal information to opt in to a service and will email the consumer on deals or special events on the site so they are tempted to click on the link to the main site.
Myrtle Creek Gardens Target Demographics
  Myrtle Creek Gardens target demographics are surprisingly families and cafe attendees. They focus on seminars for first time gardeners and has a cafe for people want something to eat or drink. They have a botanical for visitors to view. They focus on many different demographics and so they can increase their business. For call to Action buttons or banners I don’t really see buttons for it but they do have pictures for their events. For Example they have one event called Curious Gardens. When clicking on the image link the person is sent to a image gallery link but it has no information on what Curious Garden is.
What I learned
  What I learned is that some sites cater to different demographics in different ways. Armstrong has many call to action like a free land scape design button and gift card buttons on the main page. Each page has something that will ask for personal information that is a form of permission marketing. Armstrong want the consumer to buy something on its main site. 
  Myrtle Creek Gardens is more like a tourist spot. They hold special seminars for first time gardeners and have cafes, gift shops, even landmarks that guest can visit. On their site they only have visual advertisement that prompts guest to visit the location in Fallbrook. They have some Call to Action buttons on the cite but they will lead to an image gallery that has no text on it.

  The obvious differences of each site are the demographics. One are for gardeners and homeowners and the other is for tourist and people who want to visit cafes and botanical gardens. The ones that are subtle is that they do target to gardeners. They can visit the botanical gardens in Myrtle Creek Gardens to get Ideas for their garden then check out the Armstrong page for certain plants they want to buy and or book a landscape services. Beginner gardeners can join seminars in the Myrtle to learn new gardening skills. Then go into Armstrong for seed or plants that are in stock. My conclusion is that they focus on gardeners in general. The sites may looks like and may focus on two different demographics in general. But they mainly focus on gardeners as a whole that is their overall tone of their message. 

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